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1

Social Comparison and Informal Group Influence

George P. Moschis

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 606 KB

english, 1976

2

An Analysis of the Adolescent Consumer

George P. Moschis and Gilbert A. Churchill, Jr.

Journal:

Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 1.36 MB

english, 1979

3

Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia

George P. Moschis, Fon Sim Ong

Journal:

Journal of Consumer Behaviour

Year:

2011

Language:

english

File:

PDF, 129 KB

english, 2011

4

Consumer Socialization: A Theoretical and Empirical Analysis

George P. Moschis and Gilbert A. Churchill, Jr.

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 1.85 MB

english, 1978

5

Are cartoon ads effective for adult consumers?

Rakrachakarn, Pakakorn, Moschis, George P.

Journal:

International Journal of Internet Marketing and Advertising

Year:

2013

Language:

english

File:

PDF, 263 KB

english, 2013

6

Targeting the mature market: opportunities and challenges

Moschis, George P., Lee, Euehun, Mathur, Anil

Journal:

Journal of Consumer Marketing

Year:

1997

Language:

english

File:

PDF, 164 KB

english, 1997

7

Life course perspectives on consumer behavior

George P. Moschis

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 249 KB

english, 2007

8

Using the Life Course Paradigm to Explain Mechanisms That Link Family Disruptions to Compulsive Buying

BAKER, ANDREW, MATHUR, ANIL, FATT, CHOONG KWAI, MOSCHIS, GEORGE P., RIGDON, EDWARD E.

Journal:

Journal of Consumer Affairs

Year:

2013

Language:

english

File:

PDF, 531 KB

english, 2013

9

An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance

Korgaonkar, Pradeep K., Moschis, George P.

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.70 MB

english, 1982

10

The Role of Family Communication in Consumer Socialization of Children and Adolescents

George P. Moschis

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 648 KB

english, 1985

11

Teenagers' Reactions to Advertising

Moore, Roy L., Moschis, George P.

Journal:

Journal of Advertising

Year:

1978

Language:

english

File:

PDF, 1.15 MB

english, 1978

12

Marketing to Older Adults: an Overview and Assessment of Present Knowledge and Practice

Moschis, George P.

Journal:

Journal of Services Marketing

Year:

1991

Language:

english

File:

PDF, 343 KB

english, 1991

13

Explaining older consumers' low use of the internet

Thanasrivanitchai, Jul, Moschis, George P., Shannon, Randall

Journal:

International Journal of Internet Marketing and Advertising

Year:

2017

Language:

english

File:

PDF, 306 KB

english, 2017

14

Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age

Moschis, George P., Mathur, Anil

Journal:

Journal of Advertising Research

Year:

2006

Language:

english

File:

PDF, 83 KB

english, 2006

15

Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes

Rakrachakarn, Pakakorn, Moschis, George P., Daengrasmisopon, Thittapong

Journal:

International Journal of Internet Marketing and Advertising

Year:

2020

File:

PDF, 314 KB

2020

16

Consumer stress-handling strategies: theory and research findings

Anil Mathur, George P Moschis, Euehun Lee

Journal:

Journal of Consumer Behaviour

Year:

2006

Language:

english

File:

PDF, 137 KB

english, 2006

17

Older adults’ responses to direct marketing methods

George P. Moschis, Pradeep K. Korgaonkar, Anil Mathur

Journal:

Journal of Direct Marketing

Year:

1990

Language:

english

File:

PDF, 698 KB

english, 1990

18

Stress and consumer behavior

George P. Moschis

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 292 KB

english, 2007

19

Research Frontiers on Older Consumers' Vulnerability

GEORGE P. MOSCHIS, JILL MOSTELLER, CHOONG KWAI FATT

Journal:

Journal of Consumer Affairs

Year:

2011

Language:

english

File:

PDF, 508 KB

english, 2011

20

Older consumers’ orientations toward age-based marketing stimuli

George P. Moschis, Anil Mathur, Ruth Belk Smith

Journal:

Journal of the Academy of Marketing Science

Year:

1993

Language:

english

File:

PDF, 1.15 MB

english, 1993

21

Research note: Social influences on adolescent shoplifting—Theory, evidence, and implications for the retail industry

Anthony D. Cox, Dena Cox, Ronald D. Anderson, George P. Moschis

Journal:

Journal of Retailing

Year:

1993

Language:

english

File:

PDF, 794 KB

english, 1993

22

Materialism and Life Satisfaction: The Role of Stress and Religiosity

BAKER, ANDREW M., MOSCHIS, GEORGE P., ONG, FON SIM, PATTANAPANYASAT, RA-PEE

Journal:

Journal of Consumer Affairs

Year:

2013

Language:

english

File:

PDF, 467 KB

english, 2013

23

An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents

MOSCHIS, GEORGE P., MOORE, ROY L.

Journal:

Journal of Consumer Affairs

Year:

1978

Language:

english

File:

PDF, 773 KB

english, 1978

24

A Socialization Perspective on Selected Consumer Characteristics of the Elderly

SMITH, RUTH BELK, MOSCHIS, GEORGE P.

Journal:

Journal of Consumer Affairs

Year:

1985

Language:

english

File:

PDF, 1.14 MB

english, 1985

25

Patronage motives of mature consumers in the selection of food and grocery stores

Moschis, George, Curasi, Carolyn, Bellenger, Danny

Journal:

Journal of Consumer Marketing

Year:

2004

Language:

english

File:

PDF, 218 KB

english, 2004

26

Gerontographics: a Scientific Approach to Analyzing and Targeting the Mature Market

Moschis, George P.

Journal:

Journal of Services Marketing

Year:

1992

Language:

english

File:

PDF, 439 KB

english, 1992

27

Is animation effective for advertising offensive products? Insights from an internet advertising experiment

Rakrachakarn, Pakakorn, Moschis, George P.

Journal:

International Journal of Electronic Marketing and Retailing

Year:

2015

Language:

english

File:

PDF, 290 KB

english, 2015

28

Compulsive buying: the role of earlier-in-life events and experiences

Grougiou, Vassiliki, Moschis, George, Kapoutsis, Ilias

Journal:

Journal of Consumer Marketing

Year:

2015

Language:

english

File:

PDF, 256 KB

english, 2015

29

Marketing financial services to mature consumers

Kennett, Pamela A., Moschis, George P., Bellenger, Danny N.

Journal:

Journal of Services Marketing

Year:

1995

Language:

english

File:

PDF, 144 KB

english, 1995

30

Marketing to older adults

Moschis, George P.

Journal:

Journal of Consumer Marketing

Year:

1991

Language:

english

File:

PDF, 432 KB

english, 1991

31

Making the decision to move to retirement housing

Gibler, Karen Martin, Lumpkin, James R., Moschis, George P.

Journal:

Journal of Consumer Marketing

Year:

1998

Language:

english

File:

PDF, 67 KB

english, 1998

32

Marketing to older adults: an updated overview of present knowledge and practice

Moschis, George P.

Journal:

Journal of Consumer Marketing

Year:

2003

Language:

english

File:

PDF, 200 KB

english, 2003

33

Use of Credit Cards by Older Americans

Mathur, Anil, Moschis, George P.

Journal:

Journal of Services Marketing

Year:

1994

Language:

english

File:

PDF, 151 KB

english, 1994

34

Gerontrographics: a scientific approach to analysing and targeting the mature market

Moschis, George P.

Journal:

Journal of Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 391 KB

english, 1993

35

Teenagers' Reactions to Advertising

Roy L. Moore and George P. Moschis

Journal:

Journal of Advertising

Year:

1978

Language:

english

File:

PDF, 1.31 MB

english, 1978

36

An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance

Pradeep K. Korgaonkar and George P. Moschis

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.97 MB

english, 1982

37

Anticipatory Consumer Socialization

Moschis, G. P., Moore, R. L.

Journal:

Journal of the Academy of Marketing Science

Year:

1984

Language:

english

File:

PDF, 938 KB

english, 1984

38

Using gerontographics to explain consumer behaviour in later life: Evidence from a Thai study

Sthienrapapayut, Thuckavadee, Moschis, George, Mathur, Anil, Norberg, Patricia

Journal:

Journal of Consumer Marketing

Year:

2018

Language:

english

File:

PDF, 475 KB

english, 2018

39

An Analysis of the Adolescent Consumer

Moschis, George P., Churchill, Gilbert A.

Journal:

Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 1.09 MB

english, 1979

40

Life events and brand preference changes

Anil Mathur, George P. Moschis, Euehun Lee

Journal:

Journal of Consumer Behaviour

Year:

2003

Language:

english

File:

PDF, 119 KB

english, 2003

41

Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

George P. Moschis

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 562 KB

english, 2012

42

A longitudinal study of the effects of life status changes on changes in consumer preferences

Anil Mathur, George P. Moschis, Euehun Lee

Journal:

Journal of the Academy of Marketing Science

Year:

2008

Language:

english

File:

PDF, 243 KB

english, 2008

43

Effects of family structure and socialization on materialism: a life course study in Thailand

Hung Vu Nguyen, George P. Moschis, Randall Shannon

Journal:

International Journal of Consumer Studies

Year:

2009

Language:

english

File:

PDF, 130 KB

english, 2009

44

Mature Consumer Awareness and Attitudes Toward Retirement Housing and Long-Term Care Alternatives

KAREN MARTIN GIBLER, JAMES R. LUMPKIN, GEORGE P. MOSCHIS

Journal:

Journal of Consumer Affairs

Year:

1997

Language:

english

File:

PDF, 1.31 MB

english, 1997

45

The timing and context of consumer decisions

Euehun Lee, Anil Mathur, Choong Kwai Fatt, George P. Moschis

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 174 KB

english, 2012

46

Comparison of Bivalirudin and Unfractionated Heparin Plus Protamine in Patients With Coronary Heart Disease Undergoing Percutaneous Coronary Intervention (from the Antithrombotic Regimens aNd Outcome [ARNO] Trial)

Guido Parodi, Angela Migliorini, Renato Valenti, Benedetta Bellandi, Umberto Signorini, Guia Moschi, Piergiovanni Buonamici, Giampaolo Cerisano, David Antoniucci

Journal:

The American Journal of Cardiology

Year:

2010

Language:

english

File:

PDF, 358 KB

english, 2010

47

Preliminary experiments and verification of controlled pulling tests for tree stability assessments in Mediterranean urban areas

L. Sani, R. Lisci, M. Moschi, D. Sarri, M. Rimediotti, M. Vieri, S. Tofanelli

Journal:

Biosystems Engineering

Year:

2012

Language:

english

File:

PDF, 1.28 MB

english, 2012

48

Restaurant-selection preferences of mature consumers

George Moschis, Carolyn Folkman Curasi, Danny Bellenger

Journal:

The Cornell Hotel and Restaurant Administration Quarterly

Year:

2003

Language:

english

File:

PDF, 1.76 MB

english, 2003

49

Consumer behavior in later life: Multidisciplinary contributions and implications for research

George P. Moschis

Journal:

Journal of the Academy of Marketing Science

Year:

1994

Language:

english

File:

PDF, 1.11 MB

english, 1994

50

Role Perceptions in Adolescent Consumer Learning

Roy L. Moore, George P. Moschis

Journal:

Family and Consumer Sciences Research Journal

Year:

1979

Language:

english

File:

PDF, 604 KB

english, 1979

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